During my Korea trip couple weeks ago I stopped by Dongdaemun and Myongdon, both are main shopping areas in Seoul . Although there are a lot more shops in Dongdaemun and despite spending more time in the area, I didn’t pick up as many goodies as I did at SSFW (stands for Spring Summer Fall Winter) in Myongdon. If you are looking to pick up some budget trendy cloths and accessories, SSFW would be the place to go, especially if you are short in time. It is literally a one-stop shop where you can pick up your entire outfit, tops, bottoms, dresses, shoes, bags, hats, glasses, you name it. The shop was opened in Nov 2008 and an online shop was launched in March 2010. If you only want to pick up accessories, you can just stop by their accessory store, ACCESSORY BY SSFW.
Address: 55-2, Myungdong 2-ga, Jung-gu, Seoul
Tel: +82 2 3789 8891
Opening Hours: 10.00am to 10.00pm